Why do I need to connect my Google Analytics 4 account to access the Retailer Benchmarking dashboards?
The data available in the Retailer Benchmarking dashboard is an anonymised aggregation of all Google Analytics 4 accounts connected to the platform. The overall quality of the benchmarking analysis available within the platform, is therefore dependent on the number users who contribute their data. For you to receive maximum value from the Retailer Benchmarking insights, it is critical that your data informs the benchmark. If you do not connect your Google Analytics data, you will not have access to the Retailer Benchmarking dashboard.
How accurate is the data in the Retailer Benchmarking dashboards?
Similar analysis platforms like SimilarWeb and Semrush use clickstream data and machine learning algorithms to provide a model of what they believe a business's online traffic would be. Often these models can be anywhere from 25%-60% lower than actual traffic figures recorded in Google Analytics. Because our Retailer Benchmarking data is sourced directly from Google Analytics, the data provided is considerably more accurate.
Will other retailers be able to see my data?
All benchmark data collected is anonymised and not individually identifiable within the Retail Benchmarking platform. For analysis purposes, when your Google Analytics property is connected, it will be assigned to one or multiple industry benchmarks (eg. Fashion or Beauty), and your data will only be accessible to others in the Retail Benchmarking portal at the lowest level via aggregation with similarly classified properties under these industry benchmarks. To protect the anonymity of all members data, the names or numbers of properties assigned to each benchmark will not be disclosed to any parties.
If you require further details on the security of our platform or a Non-Disclosure Agreement at any stage, please do not hesitate to contact us.
Where can I find the Data Privacy Policy?
Retailers can access the Click Frenzy Data Privacy Policy here.