The key metrics tracked are:
- Conversion Rate
- Revenue
- Sessions
- Average Order Value
Your Conversion Rate vs. Benchmark: Shows your conversion rate vs. the Benchmark's, for the selected time period. This allows you to quickly compare your conversion rate against the benchmark.
Your Revenue vs. Benchmark Revenue: Shows your revenue vs. the Benchmark's revenue. The left graph is grouped by Day and the right graph is grouped by week. Values are shown as a percentage of total over the selected time period. This is handy for quickly determining which are your highest or lowest days of revenue.
Your Sessions vs. Benchmark Sessions: Shows your session vs. the Benchmark's session. Values are shown as a percentage of total over the selected time period. This is handy for quickly determining which are your highest or lowest days of sessions.
Your Average Order Value vs. Benchmark: Shows you your average order value vs. the Benchmark's average order value over the selected time period.