There are four different status states and it is important to know what each mean.

Open = The placement is open for you to add content

Awaiting Review = The retailer has hit the SUBMIT FOR APPROVAL button and now your content is awaiting review

Approved = The content has been reviewed by our proofing team and will be published

Declined = The content has been reviewed by our proofing team but has NOT BEEN approved. 

The retailer must make the necessary changes. The proofing team will contact the retailer by email to outline what needs to be changed or confirmed.